8 Simple but Powerful Instagram Story Ads

1. Use typography to add visual interest like PayPal and It's Nice That

Using typography to add visual interest to your Instagram story ads can be a simple but powerful way to grab your viewers' attention. There are a variety of different techniques that you can use to create visually interesting texts for your stories, such as selecting different types of fonts and font styles, adding colorful backgrounds and shapes around text, and even manipulating the size of text elements. For example, you could use a combination of large bold type and smaller subtle type to emphasize certain words or phrases in your story.

These typography techniques are effective because they give viewers something interesting to look at while giving them access to the information that is being presented. Visuals can help break up long texts and make complex ideas easier to comprehend. Additionally, using these methods helps minimize distractions from other elements that might detract from your message. Utilizing these techniques in your Instagram stories will create more engaging content that will attract viewers and increase engagement with your brand or product.

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2. Stick to a limited color palette like Organic Basics and Klarna

When creating Instagram story ads, it’s important to stick to a limited color palette. This helps give your ad a unified and polished look and makes it easier for viewers to focus on the message of your ad. When selecting a color palette, consider colors that will complement the product or service that you’re selling.

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3. Use images that are high quality and relevant like Squarespace and New York Times

When creating Instagram story ads, using high quality and relevant images is essential for creating effective ads that will attract viewers and get a desired response. Images are the first thing people look at when they come across an ad, and good visuals can pique their interest and draw them into your ad. Quality is also important because it conveys professionalism and gives your brand a more polished appearance.

In addition to looking professional, images should be relevant to the product or service you’re trying to promote. This helps create a connection between the ad and the product, which encourages viewers to take action. Using images that relate directly to your brand or product allows you to create powerful visual stories that people can connect with on an emotional level.

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4. Experiment with different formats and layouts like ARKK Copenhagen and Instacart

In order to create the most effective and engaging stories, you need to experiment with different layouts. This allows you to find the format that works best for your brand or product and helps you tell your story in a way that engages viewers and encourages them to take action. formats and layouts can be used to communicate different messages, so it's important to choose the right ones for your specific goals. For example, if you're trying to emphasize a new product or service that you're offering, using a layout that showcases images of the product in a sequential order can be very effective. If you want to create a more personal connection with viewers, using a layout that includes photos and videos of people can help achieve this goal. By experimenting with different formats and layouts, you'll be able to find the combinations that work best for your brand and help you achieve your desired results.

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5. Test, test, test!

Creating successful Instagram Story Ads is not a one-time effort, but an ongoing process. Testing your advertisements and seeing how they perform is essential to ensure that your ads are effective and successful. Testing allows you to understand what works for your audience and what does not, providing valuable insights into how best to reach them. So don't forget to test, test and test!

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